Friday, February 6, 2015

Concept Art Released for Starbucks at DAK

This morning Disney released the first concept art for the interior of the new Starbuck's location coming to the former Creature Comforts gift shop at the Animal Kingdom. Take a look...

image copyright Disney
Let me give you some "full disclosure" regarding my thoughts on this subject first. I make no secret about it, I do not like the idea of Starbucks at DAK. But with that aside, I am not a big fan of this for purely aesthetic reasons as well. This interior matches the newly painted exterior and it just doesn't work. Here is what the color palette looks like that should be used for a building on Discovery Island...

Bright, vibrant and exciting. And here is what a typical interior should klook like...

Bright colors are the concept, the visual thread that spreads throughout Discovery Island. And I guess I just can't wrap my head around why Starbucks couldn't have a location that blends in better with the surroundings and theme. Maybe I am just being pedantic, but is that really too much to ask? But this is the first aesthetic failure  at DAKin quite some time so I won't make too big a thing out of it.

by Dave McBride (@RadioHarambe)


  1. OR, the Starbucks color scheme could be the new color scheme for a post renovation Discovery Island? With so many buildings under wraps/renovation is it too hard to imagine that this (more earth tone) color scheme could end up being the prevailing look for the land?

    Then it just becomes a matter of taste/whether or not you like the new style. I for one prefer the more muted browns and "earthy" Starbucks colors to the vibrant (and prone to sun fading) colors that have characterized the center of the park up till now. For me, it's always seemed strange to have a cartoony, faux caribbean entryway to a park otherwise dominated by immersive, "real world" environments (say what you will about Dino Town... they committed).

    I'd point to the new lamp posts that dot the expanded performance area that another esthetic is on its way.

    My two cents.

  2. You make a great point with regards to this possibly being the start of a complete color change, however I do not agree with you assessment on the "cartoony" aspect of the aesthetic. The vibrant colors fit the backstory perfectly. Here is an old post just to give you an example